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Most business owners fully understand that not advertising is the surest way to kill your business.However they are also bombarded by so much information and so many choices they quickly lose track of what options are available to them.There are a number of cheap and easy online advertising options available to you. 1. Ezine AdvertisingEzine advertising is one of the best ways to reach your future customers because it is often inexpensive and flexible as well as offering you the option to match the ezine audience with your product and ad. It also often offers a double benefit--your initial ad plus longevity in the ezine archives.2. Text LinksThis simple tool is often overlooked by many. It is simply one of the least expensive and yet most powerful advertising option available. You can often buy text links for under $10 and the link will not only promote the specific site or page you choose but also connect it with the specific key words that will benefit you the most.Text links also provide a double bonus. You can attract immediate traffic from the host site as well as achieve better search engine ranking which will further increase traffic.3. Pay per click advertisingJust like it sounds pay per click advertising is simply paying for specifically targeted traffic. You can monitor and control these advertising programs very closely and tweak your ad copy and the key words that you are sponsoring. This can be a very expensive option but doesn't have to be if you plan carefully and watch closely.4. Email marketingDespite ever-increasing vigilant attempts to stop spam, we all know that email marketing is still alive and well. While it is foolish in the extreme to risk your business, web host, or internet connection, by sending out spam you can still use email marketing as a way to reach out and touch your customers and your future customers.You just need to make sure that no one receives mail except the people who ask for it. People are still willing to sign up for mailing lists--especially if you have something to offer them in return for sharing their email address. Sponsor a contest; give away an article, ebook, or tutorial; or offer a discount and you will have people sign up willingly.Then if you don't abuse the mailing list you will have the opportunity to reach them again and again!5. Banner AdsBanner ads have a bad reputation. In part because of the proliferation of banner farms that killed all the banner swap programs (or at least made them completely ineffectual). Also we all have memories of those hideous banners flashing across the top of so many web sites.Banners have come along way since then and a cleverly designed banner can be a real asset to any advertising campaign. Also don't forget that you don't have to use one of those big giant banners that span the width of the screen. You can use smaller simple ads that can fit easily into the sidebar or special box on a web site so they can suit the design and work more effectively.It is also important that you pay close attention to what sites you will choose for displaying your banner. IE. A site about web development for your web hosting service ad or a site about parenting for your ad promoting your potty training book.Many text link and pay per click advertising vendors also offer the option of banner ads. Similarly many ezine and newsletter publishers sell space on their sites.~~ Sell Your Knowledge ~~These next five advertising methods are all free or relatively inexpensive because you are trading something of value -- your knowledge and expertise -- in return for advertising. 6. Publish a NewsletterCreating your own regular newsletter or ezine offers you all the advantages of ezine advertising and email marketing offered above.7. Publish a Blog and RSS Feed While publishing a newsletter or ezine isn't that difficult it is much easier to create a blog and make its content available via RSS feed. This can offer you the benefits of regularly updated material for your web site which will be attractive to visitors and search engines alike. It will also help establish you as an expert in your field.I personally like using WordPress on your own site but many web hosts now offer blogging services and there are many free blogging sites around where you can create a blog on their site.8. Write Articles Take some of the material you have generated for your newsletter and/or blog and share it with others. Make it available in one of the many free content directories available on the web. This not only helps to establish your credibility but the contact info you provide in your resource box (which will run every time someone else publishes your material) will bring in both direct traffic as well as search engine attention.9. Create an EbookOnce you have enough material generated from your newsletter and blog then you can package it into a convenient Ebook and give it away. Make sure to collect names and email addresses and offer a coupon or discount to bring people back to your site!10. Post in ForumsIf you have the time you should start your own forum but even if you only have a few minutes a week to spare for this effort then it can be well worth the effort. Don't offer blatant spam posts but find a forum where you have something to offer. Make sure that you include an appropriate url and description for your forum signature and you will attract the double benefit of traffic and search engine attention!No successful advertising campaign embraces one single method of advertising and no single method of advertising works for everyone. Advertising cannot be treated as a one-size-fits all proposition. However you know what your business needs and can offer--mix and match methods and make sure to track your results--to optimize your choices.
In the modern world an attorney does more than bail people out of jail. Every business including that of the World Wide Web needs the services of an attorney. But the world is full of attorneys of all kinds and sadly not all are honest.Since a client attorney relationship is based on trust you would need to only appoint an attorney you are comfortable with and are not intimidated by. Another important consideration is what you need an attorney for. Law is a specialized field and you will need to look for an attorney who practices in the area you need help with. Before just selecting an attorney at random it would be advisable to familiarize yourself with the way law works. Many states have websites to guide people. Check out everything before you hire a lawyer.Set yourself a goal to locate a lawyer who you like and trust. One you can confide in and one who will care about what happens to you. A lawyer is in many ways your conscience so choose with care. Think about using a reputed lawyer referral service like this one set up by the Massachusetts Bar Association. http://www.massbar.org/lawhelp/need_lawyer/index.php?sw=539&PHPSESSID=a2735a0409a62282c3588fb94561fa9b . The 10 most critical things a lawyer must toe the line for are:1.He must have the proper qualifications and have extensive experience in the field of law you need him for. You cannot choose a criminal lawyer to handle say a divorce case.2.He must agree to handle your case himself and not assign you to a colleague or assistant.3.He must be licensed to work in the area and state or country you need him.4.He must be honest and upfront with you about the case. If he thinks you have no chance of winning he must say so.5.He must answer your questions clearly and tell you about not just his successes but failures too.6.He must be well connected in your area other wise the case will be a damp squib.7.He must not be loose lipped and discuss salient features of your case at social gatherings.8.He must lay the cards on the table regarding fees and there should be no hidden charges.9.His experience should enable him to tell you how long he thinks your case will take and what the strong and weak points of your case are.10.He must make an effort to listen to you carefully, make notes, read your file thoroughly and not just set the file aside, smile at you and shake your hand within minutes to indicate the meeting is over. What is most essential for you when you step out to hire a lawyer is to do your homework. Ask friends, business colleagues, and others who have ever used a lawyer. Learn how to sift through the chaff and find a lawyer that will suit you most. Do not hire one that charges the lowest fees. Find one that is well qualified, dedicated, and affordable.
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Getting links to your site increases traffic and boosts your rankings in the search engines queries.Here are the 10 methods I used for getting links to one of my directories:1. Directory submissionIf you don't have time to do it your self, you should hire some one to do this for you, as this is the best and the safest way to increase your back links.2. Link Exchange With Other WebmastersThis is a slow process and not always reciprocal linking is a good idea, cause search engines place more importance on one-way links than two-way links. Still, it can bring you valorous links, if you have what to exchange with.3. Build A Network Of Websites And Interlink ThemBuilding multiple websites is always a good idea, but be careful to host them on different ips, not on the same server, as the search engines will believe you are manipulating their results and will most penalize your sites.4. Write articles like this one. You can see in the footer my bio-box, that has 3 links. as you see, I am not writing the article for nothing.5. Build a reciprocal directoryIf you build a niche directory related to your site, many people with similar sites to yours will want to submit a link to it, and, in return, you could ask for a link to your site.6. Build a theme / template for used scriptsLike Wordpress, or phpld. Put in the footer of the theme, your link, as in "Designed by yourlink.com". If you can't do one, you could always buy it from people that can. The catch here is to advertise it well.7. Post on forums that allow you tho have a signatureYou won�t get a great deal of of page rank, as most forums do not have a high page rank for their threads, but you will build up a good number of links, and as forums are generally very crowed by search engines, bots will follow the links to your site and and crawl your site on a regular basis.8. Leave Comments On Blogs And Guest booksDon�t abuse it and start spamming other people�s blogs or guest books. Make comments to the subject, and make it look like you actually have something to contribute. 9. Write Good TestimonialsBy writing and submitting testimonials to websites that you have previously purchased products or services from, you can get high-quality links to your site.10. Buy LinksThis can have a dramatic effect on your page rank and subsequently your search engine rankings if you can get links from PR6+ sites, however the only problem with this is that most links for sale are often for a set period of time, usually a month, and so you have to keep buying them to maintain your higher page rank and rankings.
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"...Can I Take A Message?"
If you are serious about making money on eBay you need to have an eBay store. This gives you your own unique URL that you can use to promote your store.Now it doesn't take a genius to work this formula out. More visitors = more sales.Here are 10 easy ways to promote your eBay store and gain extra traffic that in turn will lead to more bids.1. Make sure you provide a link to your eBay store from every auction you run. If someone is not interested in your auction they may be interested in something else you are selling in your eBay store.Make sure you ask people to click on your link and they will. How many times have you seen the term 'please view my other auctions' or 'visit my eBay store for more bargains' I bet you've clicked on those links sometimes too? I know I have. It's all about encouraging the person to do what you want. After all, if they don't click on your link what have you lost? Nothing.2. Include a simple email signature in all outgoing emails. Make sure you use a catchy headline to attract visitors. Again, ask people to click your link.3. Include a link to your store in all winning bidder emails you send to your eBay customers. Just a simple line of text explaining you have many more quality items in your store will do.4. If you use eBay to automatically invoice your customers make sure you mention your eBay store and provide a link.5. If you take part in forum discussions and are allowed a signature make sure you provide a link to your eBay store in all forum posts you make.6. Look for forums related to what you sell, offer advice and take part in discussions and make sure you mention your eBay store wherever possible.7. If you can set up an auto responder for your customer emails have it say something like:- "Hi. Thanks for getting in touch, I have received your email and will respond soon" then include your signature.8. Write at least one article per month related to your eBay business and include a link to your eBay store, just as I have done here.9. Create an eBay about me page and make sure you mention your eBay store. Again, ask people to click your link and they will.10. Consider upgrading your store to the featured level. If you are a high volume seller the extra cost will be worth it.There you have it, 10 simple steps to ensure you gain more visitors to your auctions. If you implement these steps into your eBay business you will receive more visitors and in turn more bids.
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