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You are welcome to use this article on your website or in your newsletter as long as you reprint it as is, including the contact Information at the end. Website URLs must be active links. You are welcome to use this article with an affiliate link, http://www.freeplants.com/resellers.htmThis article is actually an example of a simple yet, excellent marketing plan. Pay close attention to how I went out and found new business at a time of the year when things are normally slow, and not only did I make $1,148.00, my friend Franky also made $1,060.00.Because I chose to keep myself out of the rat race of landscaping new homes, I went after a market that was more of an impulsive type market. New home landscaping is almost a necessity, since new homes don�t have any shrubs or grass. Not only that, many housing developments actually require people to have their landscaping done within a certain number of months from the time they move into their new homes. Therefore, when the house is done, people are anxious to get it landscaped.Since I wasn�t in that market, and most impulsive gardening decisions are made in the spring, my business typically slowed down during the very hot summer months. So one year I decided to do a little test marketing, to see if I could muster up some work during the summer.I decided to do a test mailing to 350 homeowners in an area where I knew the people could afford landscaping services, but were not extremely rich. I mailed a letter to these 350 homes, and the letter basically said I could help them with any landscaping project that needed done, and because my business was slow during the summer I could give them a really fair price.Of the 350 people that received the letter 3 called me. I immediately sold two jobs, and the third job was still open for discussion. On one of the first two jobs I made about $350. and on the other I made about $700. That�s net profit. That�s how much I got to keep. Since the mailing cost less than $175., my immediate profit on the mailing was $875. Not bad at all considering this was only a part-time business for me. But don�t forget about that third caller. I had not even met this person yet.The reason he called is because he happened to own a 60 unit apartment building in the Cleveland area, and he needed some trees or shrubs planted around the parking lot. The architect that he had been working with suggested Taxus Hicksi, which is an evergreen that is easily trimmed and maintained to a certain size. However, all the landscapers he had spoken with in Cleveland wanted about $44.00 each to install these plants. Although a fair price, that amounted to $4,664.00 because he needed 106 plants.He contacted me because he was hoping I could find a less expensive plant to use. After visiting the job site I realized that Taxus Hicksi actually was about the best choice for this situation, so I told him I would see if I could get a better price on the plants. I showed in a wholesale catalog that the wholesale price was $22.00 per plant, but mentioned that I might be able to find another source.I knew that my friend Franky did at one time grow this particular plant, so I gave him a call. Turns out he did have 106 plants available, and was anxious to move some of them, he quoted me $10.00 each, balled in burlap. I called my customer and told him that I found good plants at a lower price, and that I could actually deliver and plant them for $22.00 per plant, which is exactly half of what others had quoted him. He was delighted, and I did the job. As a matter of fact he actually asked me to install some additional plants while I was there.I hired 3 guys to help me do the job, and we had it done in one day. After I paid for the plants, and paid my help, I actually made $1,148.00 on that one day job. My customer was so happy with the work we did that he asked me to come back the following week and do about another $700.00 worth of work. I made another $350.00 The following spring he hired me to re-landscape an older home that he had purchased, and I made another $600.00.Remember the $175.00 that I spent to mail those 350 letters? The net profit on that mailing turned out to be about $2,973.00!!! And my friend Franky picked up $1,060.00 for the plants I bought from him. Were these 350 people I selected special? No they weren�t. Every town in America has at least 350 people just like them, probably thousands more.There are many different ways to make money with plants, this is just one of them, I can show you plenty more. I�ve been making money with plants for over 25 years.
Congratulations! You just got an offer for a wonderful new job. There's just one catch. You have to say good-by to your current employer.Maybe you loved your job and you face an emotional farewell. Or you maybe you hated every minute and you’ve been counting the days till you could walk out the door one last time.Clients often admit they’re nervous about making the departure announcement. They’re afraid the boss will be angry. They feel guilty about the work they’re leaving behind. Maybe someone else has to take up the slack for awhile.But clients also wonder how to resign gracefully yet still protect their own longer-term career interests. They suspect their departure style will influence their careers for a long time,They’re right.Here are some guidelines to move to your next position with grace and style.1. Give the correct amount of notice required by your company’s written policy.Every so often my clients feel sorry for their former colleagues. So they stick around an extra week (or even an extra month). Inevitably, they begin to feel like a fifth wheel. Nearly everyone says, “Next time I’m leaving right away!”2. After you leave, do not accept any job-related calls from your company unless you have a written consulting contract.Your boss required two weeks notice – but belatedly realized she needs four weeks for a smooth transition to your successor.Your boss made a business decision to require two weeks notice. When she miscalculates, she needs to accept the cost, just as she’d accept the cost of late payments to a supplier.If your company needs additional help, offer to work as a paid consultant with a contract. But get everything in writing and make sure your new job becomes your Number One priority.3. Study your current and future company policies regarding disclosures and no-compete agreements.Some companies are extremely proprietary about their process and their people. Once you resign, you may have to leave the workplace immediately. Or your new company may ask you not to work for your former employer, even on a part-time basis.4. Resign to your boss in person, if at all possible.Phone is second best. And tell the boss before you tell anyone else – even your best friend or golfing buddy.5. Expect your boss to be professional.Clients often fear the boss’s reaction. However, bosses rarely are caught by surprise. Good bosses are happy to see their employees move ahead. Thank her for the opportunity to learn, which has led to your newest and most wonderful career move.6. Thank your boss and your coworkers, even if you hate them all and can’t wait to leave.You may regard them more fondly through a haze of memories than a glare of office lighting. You may encounter them at conventions and networking groups. And most likely you will benefit from strong references and goodwill.7. Decline a counter-offer.Recruiters consistently tell me, “Sixty percent of those who accept a counter-offer are gone in six months.” If you decide to stay, get a written job contract.Exception: A few companies and industries actually demand proof of an outside offer before offering you any kind of internal raise or reward. College professors often work in this environment.8. Treat the exit interview as a business formality, not a therapy session.When a Human Resource professional asks why you are leaving, be upbeat and positive: “for a better opportunity.” Talk about how much you loved the company and your job. You never know where your comments will turn up, mangled and misinterpreted.9. Resist entreaties to share the details of your future position with anyone.Occasionally a colleague will try to assess your salary or other information “so we can stay competitive in recruiting.” Helping your company recruit is not part of your job and anyway, do you really believe this?Details of your future employment should remain confidential, even from your close friends in the company.10. Focus on your new opportunity – not your past expeience.Once you’re gone, you’re history. The very same folks who loved meeting you for lunch will barely remember your name a week later.And, if you haven’t changed jobs for awhile you may be in for a shock. Your first day in a new position can be a real eye-opener!
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1. Spend money on targeted advertising instead of mass media advertising. You don't want to waste your ad dollars on people who aren't interested. 2. Personalize all your e-mail messages so they get read. Include the recipient's name in the subject line. This will grab people’s attention quickly. Also be sure to include your business contact info in your signature.3. Attract more subscribers to your free e-zine by giving them free bonuses like e-books, software, online services and other incentives.Also, send details of upcoming promotions, discounts or contests to your email list.4. Sell advertising space in your e-zine and on your web site. This will create an extra income stream for your business.5. Show your prospects how much enthusiasm there is for your product and business. Use testimonials. Also, placing one testimonial on EVERY page is much more effective that a standard page with a dozen or so testimonials.6. Please your complaining customers. You can refund their money, give them a discount, give them a free gift, solve the problem quickly, etc.They will return to buy from you, if they remember that you took care of their problem.7. Make your customers get excited about your business and they will tell their friends. Give them referral incentives, run contests etc. People will come back to your business if there is something new every month.8. Build your opt-in list by allowing your visitors to sign up for a free e-zine, ebooks, software, contests, sweepstakes, etc. Also offer this for helping existing customers add to your email list.9. Write and submit articles to e-zine publishers or webmasters. If you want it to be published, it should be like an article and not like an ad. Write different articles on a regular basis, and your placement on the search engines will improve.10. Find out more about who your target customer is. Have online surveys, or questionnaires. Ask your customers for their opinion. Have them tell you what they like/don’t like about your business and products.
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